The Rezgo Story

Development on Rezgo began in June of 2005 as an internal project.  The decision to make Rezgo a software as a service came shortly after when we realized that tour and activity operators needed a cost effective system that was both powerful and flexible.

We had learned working with other booking engines that, as developers, one of the biggest hurdles we faced was working with other people’s APIs.  We were determined not to make the same mistakes.  We wanted to build an API that everyone loved working with.  So, when it came time to developing Rezgo, we started with the XML API.  We decided that we wanted to build a system that developers would enjoy working with, that was well documented, stable, reliable, and developer friendly.  Since we were developers ourselves, we would make the API for us first.  The result is that the Rezgo booking engine is powered by the Rezgo XML API.

We also learned that to be really good at something, you have to focus.  Which is why, in 2008, we dropped support for accommodations and vacation packages from Rezgo.  We want to be the best possible system for tours and activities.  In order to do that, we have to be focused on the tour and activity segment.  Supporting other forms of booking such as accommodations or appointments means having to compromise and when it comes to our members, we don’t like to compromise.

Since launching Rezgo in July 2007, the system has continued to grow and change.  Along the way, we have continued to work closely with the travel industry to promote the tours and activity sector.  We sponsored research into the tour and activity segment with PhoCusWright, a leading travel research company.  The research was ground breaking because it was the first of its kind.  Up to that point, no one knew how big the tour and activity segment really is.  Since that time, we have seen a steady increase in the interest in the segment and we’re proud to be, at least partially, responsible for that growth in interest.

In 2008, we launched RezgoConnect, our distribution platform for Rezgo members at the first ever PhoCusWright Travel Innovation Summit.  Although initial adoption of RezgoConnect was slow, we are now seeing a significant increase in distribution.  Rezgo was the first and continues to be the only dedicated tour and activity booking engine with a fully integrated distribution platform.  In order to further support distribution in the tour and activity segment, we donated our XML schema to the OpenTravel Alliance to use as a basis for developing industry standard distribution messages.  In 2011, the first version of the OpenTravel Tour & Activity Schema as released.

Who knows what the future holds for Rezgo.  One thing is for certain though, we aren’t afraid to put ourselves out there and to be the first to try something.  There are new competing systems coming online all the time, but when it comes to depth of understanding of the segment, a commitment to making the segment better, and a focus on helping small business compete in the tour and activity market, you won’t find any other company with the same reputation, credibility, and goodwill as Rezgo.

Stephen Joyce
Stephen JoyceCEO & Co-founder
Stephen has been working as a travel & tourism technology consultant since 1995. Stephen is active in fostering tourism technology and is the Chair of the OpenTravel Alliance. He is also a regular contributor for, a leading travel technology media site, and speaks regularly at conferences around the Globe on social media, tourism technology, and messaging standards.