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How To Use Instagram Stories For Travel Marketing
What Are Instagram Stories? Instagram Stories allow users to capture and share everyday moments with their friends and followers. Whether it’s a photo or a 15 second long video, Stories provide a fun and easy way to interact with your audience. Why Should You Be Using Instagram Stories for Travel Marketing? For starters, Instagram Stories […]
Written By | Edward Nieh
Tourism’s Recovery: Your Back-To-Business Checklist
With recovery well underway in many regions, people are starting to think about travel, tours and activities once again. 72% of travelers are already looking forward to returning to pre-pandemic rates of travel and some governments are finally able to consider how to stimulate tourism as things get back to normal. Early indicators are looking […]
Written By | Nissa Campbell
Workcations, Travel Bubbles, and Glampervans: 15 Innovative Tourism Business Ideas (Updated for 2022)
The travel and tourism industry doesn’t sit still for long. Every year, a new trend or change in tourist behavior or preferences comes along to shake things up. With every change comes an opportunity for tour operators to provide customers old and new with the experiences they want—or maybe don’t yet know they want. The […]
Written By | Rob Mathison
How to Promote Tour Packages Online
There were only 361 million Internet users worldwide in 2000. Over 20 years later there are around 4.66 billion active users. Not everyone uses the Internet to buy things, but nearly half do. During the 2020 COVID-19 pandemic, the number of people using the Internet to make purchases grew by at least 20%, accelerated by the need to shop from […]
Written By | Rob Mathison
Advantages and Disadvantages of Online Booking For Businesses
How do you currently manage taking bookings for your tours? Many tour operators still use the tried and tested telephone booking process, perhaps incorporating email. On the “front end”—the customer-facing end—a staff member needs to be on hand to answer the phone, take bookings, answer questions, reply to emails and phone messages, return calls, and […]
Written By | Rob Mathison
10 Tips On How to Become a Successful Tour Operator
It can be easy to rest on your laurels after starting a tour operator business. You’ve identified a market, researched the competition, developed a suitable business plan for a tour operator company, come up with a name and brand identity, created your travel offering, and launched into your target market. Bookings are steady, customer reviews […]
Written By | Rob Mathison
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
