Archive
Author: Rob Mathison
Archive
Author: Rob Mathison
A Guide to Successful Video Marketing for Tourism Businesses
In the age of online visual content, video marketing can bring destinations to life, captivate potential travelers, showcase your tours and activities—and ultimately generate more leads and sales.
Written By | Rob Mathison
Set-jetting, Forest Bathing, and Hush Trips: 20 Innovative Tourism Business Ideas and Trends for 2023
Top Tourism Trends of 2023 It’s that time of year again to ask ourselves, “What’s new, cool, and innovative in tourism?”. We’ve compiled a list of new, innovative tourism business ideas for 2023 so you can find your niche. The travel and tourism industry is in a state of constant flux, never more so than […]
Written By | Rob Mathison
Effective channel management for tour and activity operators
How you can increase sales with an effective channel management system for your tours and activities, and what to look for in a channel manager.
Written By | Rob Mathison
8 Revenue-Generating Tourism Rental Ideas for 2023 (Updated)
A growing number of people, especially Millennials and Gen Zers, recognize that renting something can be easier and make more financial sense than buying and owning it. Learn how to add rentals to your tourism business.
Written By | Rob Mathison
Private tours are a growing trend in 2023. Are you ready?
As restrictions ease and more opportunities to travel open up, are you prepared to take advantage of the rapid growth in interest in small group tours, luxury tours, or highly-customized tour packages? Here are some of the reasons to consider private tour offerings.
Written By | Rob Mathison
Thoughtful pricing strategies for tour operators
Tour costing and pricing is one of the most important things to get right, especially for new tour operators. Even experienced operators with established pricing strategies can’t rest on their laurels, and need to review and tweak their pricing according to changing market and business conditions. Here are some helpful tips for how to price your tours.
Written By | Rob Mathison
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
