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THE LATEST

Blog Articles

How Sustainable Tourism Can Work For Your Business in 2022

Does Earth Day have you reflecting on your business and wishing it were more sustainable? The good news is that as a tour operator, you have all the skills and resources you need to practice sustainable tourism. But while sustainability is a powerful goal, it might seem vague or out of reach. Defining sustainable tourism […]
Written By | Caitlyn McGee

Thoughtful pricing strategies for tour operators

Tour costing and pricing is one of the most important things to get right, especially for new tour operators. Even experienced operators with established pricing strategies can’t rest on their laurels, and need to review and tweak their pricing according to changing market and business conditions. Here are some helpful tips for how to price your tours.
Written By | Rob Mathison

Special Interest Tourism: Find Your Niche

Special interest tourism (SIT) is on the rise, and for good reason. It provides travelers the chance to explore their passions and gives you the opportunity to curate a once-in-a-lifetime experience. Special interest tourism focuses on providing leisure and adventure activities that cater to the needs of a specific audience. Tapping into your special interest […]
Written By | Caitlyn McGee

Your Marketing Mix: the 7 Ps of Travel and Tourism Marketing

As a busy tour operator, developing a marketing strategy for your tour or activity business can feel like a daunting task. You already have your hands full ensuring your business is running smoothly, you can’t afford to waste time or money on the wrong things. Fortunately, you don’t have to go in without a plan. […]
Written By | Edward Nieh

Advantages and Disadvantages of Online Travel Agencies (OTAs)

For business-savvy tour operators who recognize that organic search engine traffic alone may not generate enough revenue, OTAs are an important component of a successful distribution channel strategy. However, the advantages of OTAs need to be balanced with the disadvantages.
Written By | Rob Mathison

How To Promote Your Tour Business and Activity Packages on Social Media

Social media platforms have established themselves as a must-have marketing strategy tool for businesses everywhere. If you’re new to social media, however, the thought of navigating the online landscape can be intimidating. Finding time to promote your activity packages online while simultaneously running your tour business can be tricky, especially if you don’t know where […]
Written By | Edward Nieh

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