Category: Articles


Category: Articles

Smart Strategies: How AI in Tourism Can Transform Marketing and Customer Service

AI is a powerful tool for tour and activity operators. Here's how you can streamline your marketing and customer service efforts with AI in tourism.
Written By | Rob Mathison

How Tour Operators Can Protect Themselves Through 2023’s Flu Season

Are we heading back into 2020-style lockdowns? Probably not. But tour and activity operators still need to protect themselves and their customers during flu season. Here’s what to do.
Written By | Vanessa Gibbs

Enhancing Customer Experience: The Impact of Online Booking in Tourism

It’s no surprise consumers are growing increasingly reliant on online booking for securing their tours and activities. This growth in online booking in tourism provides new opportunities for tour operators who previously relied on offline means of acquiring new customers – think newspaper ads, flyers and brochures to name a few.  It also shifts the […]
Written By | Lindsay Stroud

A Guide to Successful Video Marketing for Tourism Businesses

In the age of online visual content, video marketing can bring destinations to life, captivate potential travelers, showcase your tours and activities—and ultimately generate more leads and sales.
Written By | Rob Mathison

Branding vs. Marketing: What Tour and Activity Operators Need to Know to Succeed

Branding and marketing are two distinct activities you can do to get more bookings for your tour business. But what exactly is the difference between branding and marketing?
Written By | Vanessa Gibbs

5 Tour Operator Pain Points and How to Fix Them

Operating a tour business can be challenging, with various pain points that hinder efficiency and growth. This episode explores five common pain points experienced by tour operators around the world and suggests potential solutions to overcome them.
Written By | Rezgo

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