Category: Articles


Category: Articles

A Guide to Branding in the Travel and Tourism Industry

What is Branding? Branding is all about establishing your business’ image in front of your audience. In other words, what do your customers think and feel when they see or hear your brand name? With a proper branding strategy in place, you will be able to influence your audience’s perception of your brand in the […]
Written By | Edward Nieh

9 Free SEO Tools for Tour Operators

As a tour operator, it can be difficult to find the time and energy to improve your SEO. Collecting and analyzing data can be time-consuming and is not for everyone. That’s where these free SEO tools for tour operators come in handy. Designed to help business owners like yourself navigate the world of SEO in […]
Written By | Edward Nieh

Photography Tips for Tour Operators

Capturing amazing moments is a growing part of a tour operator’s responsibilities, but without much practice it can be an overwhelming addition to the job. Recognizing great photo opportunities requires a keen eye which isn’t always easy when on tour. We’re here to help you on your photography journey by sharing some fundamental photography tips […]
Written By | Edward Nieh

Tourism’s Recovery: Your Back-To-Business Checklist

With recovery well underway in many regions, people are starting to think about travel, tours and activities once again. 72% of travelers are already looking forward to returning to pre-pandemic rates of travel and some governments are finally able to consider how to stimulate tourism as things get back to normal. Early indicators are looking […]
Written By | Nissa Campbell

Workcations, Travel Bubbles, and Glampervans: 15 Innovative Tourism Business Ideas (Updated for 2022)

The travel and tourism industry doesn’t sit still for long. Every year, a new trend or change in tourist behavior or preferences comes along to shake things up. With every change comes an opportunity for tour operators to provide customers old and new with the experiences they want—or maybe don’t yet know they want.  The […]
Written By | Rob Mathison

How to Promote Tour Packages Online

There were only 361 million Internet users worldwide in 2000. Over 20 years later there are around 4.66 billion active users. Not everyone uses the Internet to buy things, but nearly half do. During the 2020 COVID-19 pandemic, the number of people using the Internet to make purchases grew by at least 20%, accelerated by the need to shop from […]
Written By | Rob Mathison

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