Archive

Category: Articles



Archive

Category: Articles

How to Start Your Tour Influencer Search

“Influencer marketing” has been one of the biggest buzzwords in travel in recent years, but as buzzwords go, it’s easy to understand. People are more likely to trust recommendations from their friends than from pure advertising. Thanks to the magic of parasocial relationships, those friends just happen to be Instagram stars with thousands (or millions) […]
Written By | Nissa Campbell

How to Take Control of Your Guest Reviews

Depending on your perspective, reviews may be a great way to spread the word about your tour and activity business, or they might be a necessary evil. Either way, they’re necessary.  Let’s take a look at how you can take control of your guest reviews. According to Bright Local’s 2018 Review Survey, 91 percent of […]
Written By | Nissa Campbell

5 Questions to Ask Before Starting a Cannabis Tour

States that have legalized cannabis are in the double digits, all of Canada recently climbed aboard, and investors are obsessed with green stocks, so you might be thinking that it’s a perfect time to start offering cannabis-related tours. Before you upend your life to join this bustling market, though, there are a few major issues […]
Written By | Nissa Campbell

Curious About Cannabis Tours? Here’s What’s Happening

Cannabis culture is booming in North America, and there’s no shortage of business owners and entrepreneurs who want to cash in. And no wonder. In Colorado, legal cannabis brought in 6.5 million tourists in 2016, and that number has been growing since. With legalization freshly arrived in many U.S. states and all of Canada, you […]
Written By | Nissa Campbell

How the Tourism Industry Is Tackling Corporate Social Responsibility

When a new wave of poaching hit the Serengeti, tour operators knew they had to react. The annual wildebeest migration through the Serengeti in Tanzani to the Masai Mara in Kenya is a huge boon for the tourism industry in the area–an industry which employs 11 percent of the country’s labor force on its own. […]
Written By | Nissa Campbell

Minimize No-Shows With Six Simple Techniques

No matter how well you plan your tours and activities, there will always be factors out of your control — and we’re not just talking about the weather. As much as we love and rely on them, guests can also be the biggest headache in the business, particularly when they don’t bother to show up. […]
Written By | Nissa Campbell

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