Special interest tourism (SIT) is on the rise, and for good reason. It provides travelers the chance to explore their passions and gives you the opportunity to curate a once-in-a-lifetime experience. Special interest tourism focuses on providing leisure and adventure activities that cater to the needs of a specific audience. Tapping into your special interest […]
As a busy tour operator, developing a marketing strategy for your tour or activity business can feel like a daunting task. You already have your hands full ensuring your business is running smoothly, you can’t afford to waste time or money on the wrong things. Fortunately, you don’t have to go in without a plan. […]
For business-savvy tour operators who recognize that organic search engine traffic alone may not generate enough revenue, OTAs are an important component of a successful distribution channel strategy. However, the advantages of OTAs need to be balanced with the disadvantages.
Social media platforms have established themselves as a must-have marketing strategy tool for businesses everywhere. If you’re new to social media, however, the thought of navigating the online landscape can be intimidating. Finding time to promote your activity packages online while simultaneously running your tour business can be tricky, especially if you don’t know where […]
Whether it brings you joy or you consider it to be the bane of your existence, writing is a practice that is often unavoidable. This holds true for any business in the tourism and travel industry. How well you write can be the difference between a new customer booking or a lost opportunity. Fortunately, copywriting […]
The name of your tour business can make or break your company. This is why you should dedicate the same time and care that you would put into naming a newborn child into naming your business. After all, for tour operators, your tour or travel business is your baby, right? But what goes into […]