Archive

Category: Articles



Archive

Category: Articles

Impress Your Guests With a Fantastic Instagram Tour

Some days it can feel like every tour is already an Instagram tour, with half your guests taking in the sights through their phone cameras. So why not capitalize on the interest that’s already out there and put together an Insta tour of your own? Instagram just keeps getting bigger, with over 500 million daily […]
Written By | Nissa Campbell

Can Outdoor Advertising Bring In Local Bookings?

Out-of-home (OOH) advertisements can seem a bit old fashioned. You might wonder why anyone would pay for a billboard that will be seen by daily commuters when you can reach the entire Internet with your web ads. But billboards and bus shelters still have their place in local advertising. In some cases, they might even […]
Written By | Nissa Campbell

2019 Traveler Trends from Around the World

It doesn’t matter where you’re from—people everywhere love to travel. Every destination can be wonderfully exotic or dreadfully familiar depending on your perspective, and we bring those perspectives with us when we go. But while our differences are what make the world such a fascinating place, they also pose a challenge when it comes to […]
Written By | Nissa Campbell

Going Local: 5 Proven Ways to Increase Local Bookings

When online bookings are a big part of your business, it’s easy to get caught up in the idea that you need to reach far and wide to find success. But it’s always worth developing local sources of business, whether your core customer base is international travelers or regulars from your neighborhood. According to travel […]
Written By | Nissa Campbell

Three Pitfalls to Avoid When Working With Influencers

Working with influencers, especially those on Instagram, can be an effective way to advertise your tours and activities–but it can also be risky. Here are three things to watch out for when looking for an influencer to support your brand. Fake Followers Higher follower counts aren’t always better. Setting aside the impressive engagement rates and […]
Written By | Nissa Campbell

How to Start Your Tour Influencer Search

“Influencer marketing” has been one of the biggest buzzwords in travel in recent years, but as buzzwords go, it’s easy to understand. People are more likely to trust recommendations from their friends than from pure advertising. Thanks to the magic of parasocial relationships, those friends just happen to be Instagram stars with thousands (or millions) […]
Written By | Nissa Campbell

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