Archive

Category: Articles



Archive

Category: Articles

Advantages and Disadvantages of Online Travel Agencies (OTAs)

For business-savvy tour operators who recognize that organic search engine traffic alone may not generate enough revenue, OTAs are an important component of a successful distribution channel strategy. However, the advantages of OTAs need to be balanced with the disadvantages.
Written By | Rob Mathison

How To Promote Your Tour Business and Activity Packages on Social Media

Social media platforms have established themselves as a must-have marketing strategy tool for businesses everywhere. If you’re new to social media, however, the thought of navigating the online landscape can be intimidating. Finding time to promote your activity packages online while simultaneously running your tour business can be tricky, especially if you don’t know where […]
Written By | Edward Nieh

How To Write Tour Descriptions That Sell

Whether it brings you joy or you consider it to be the bane of your existence, writing is a practice that is often unavoidable. This holds true for any business in the tourism and travel industry. How well you write can be the difference between a new customer booking or a lost opportunity. Fortunately, copywriting […]
Written By | Edward Nieh

5 Rules for Choosing the Best Tour Company Name

The name of your tour business can make or break your company. This is why you should dedicate the same time and care that you would put into naming a newborn child into naming your business. After all, for tour operators, your tour or travel business is your baby, right?    But what goes into […]
Written By | Edward Nieh

A Guide to Branding in the Travel and Tourism Industry

What is Branding? Branding is all about establishing your business’ image in front of your audience. In other words, what do your customers think and feel when they see or hear your brand name? With a proper branding strategy in place, you will be able to influence your audience’s perception of your brand in the […]
Written By | Edward Nieh

9 Free SEO Tools for Tour Operators

As a tour operator, it can be difficult to find the time and energy to improve your SEO. Collecting and analyzing data can be time-consuming and is not for everyone. That’s where these free SEO tools for tour operators come in handy. Designed to help business owners like yourself navigate the world of SEO in […]
Written By | Edward Nieh

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