Using Referral Codes to Track Concierge Bookings

Even though referral codes have been a supported feature in Rezgo for almost two years, we are still surprised at how some creative Rezgo members are using them to track particular booking channels. One popular and growing use of the referral code feature is to track bookings from concierges. Before you use referral codes in […]

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Tourism Best Practices

How to Review Your Social Media Plan

The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how […]

Written By | Rezgo

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Tourism Best Practices

Simplifying Your Social Media Content Calendar

Being successful with your social media strategy means having a social media calendar that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday […]

Written By | Rezgo

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Tourism Best Practices

Social Media Tools for Demonstrating your Expertise

There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement. Many of these tools you are probably already using without even thinking about it. Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on […]

Written By | Rezgo

Articles,

Tourism Best Practices

Set your content free using a content strategy for your tourism business

There are a variety of tools available for you to use to execute your articulation objectives. Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would […]

Written By | Rezgo

Articles,

Tourism Best Practices

Engaging with your audience – Keep it simple and relevant

The Engagement phase is the second phase of the four step L.E.A.D. social media strategy and is the first step in connecting and conversing with your potential customers, partners, and vendors. The Engagement phase is all about joining into an existing conversation rather than starting your own conversation. During this step you are beginning to […]

Written By | Rezgo

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