Category: Articles


Category: Articles

Enhancing Customer Experience: The Impact of Online Booking in Tourism

It’s no surprise consumers are growing increasingly reliant on online booking for securing their tours and activities. This growth in online booking in tourism provides new opportunities for tour operators who previously relied on offline means of acquiring new customers – think newspaper ads, flyers and brochures to name a few.  It also shifts the […]
Written By | Lindsay Stroud

A Guide to Successful Video Marketing for Tourism Businesses

In the age of online visual content, video marketing can bring destinations to life, captivate potential travelers, showcase your tours and activities—and ultimately generate more leads and sales.
Written By | Rob Mathison

Branding vs. Marketing: What Tour and Activity Operators Need to Know to Succeed

Branding and marketing are two distinct activities you can do to get more bookings for your tour business. But what exactly is the difference between branding and marketing?
Written By | Vanessa Gibbs

5 Tour Operator Pain Points and How to Fix Them

Operating a tour business can be challenging, with various pain points that hinder efficiency and growth. This episode explores five common pain points experienced by tour operators around the world and suggests potential solutions to overcome them.
Written By | Rezgo

Learn SEO Tips & Tricks for Your Tour Company in This Webinar

Learn how to develop an effective SEO strategy for your tour company that aligns with your customer journey in this informative webinar
Written By | Rezgo

A Better Guest Experience for Tours: Interview With Kelsey Tonner

On this episode of Let's Talk Tourism, we sit down with Kelsey Tonner, an expert in guest experience and founder of Guest Focus, for simple, step-by-step strategies that can elevate your interactions with guests to new heights.
Written By | Rezgo

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