Archive
Tag: social media
Archive
Tag: social media
A Guide to Branding in the Travel and Tourism Industry
What is Branding? Branding is all about establishing your business’ image in front of your audience. In other words, what do your customers think and feel when they see or hear your brand name? With a proper branding strategy in place, you will be able to influence your audience’s perception of your brand in the […]
Written By | Edward Nieh
Impress Your Guests With a Fantastic Instagram Tour
Some days it can feel like every tour is already an Instagram tour, with half your guests taking in the sights through their phone cameras. So why not capitalize on the interest that’s already out there and put together an Insta tour of your own? Instagram just keeps getting bigger, with over 500 million daily […]
Written By | Nissa Campbell
Three Pitfalls to Avoid When Working With Influencers
Working with influencers, especially those on Instagram, can be an effective way to advertise your tours and activities–but it can also be risky. Here are three things to watch out for when looking for an influencer to support your brand. Fake Followers Higher follower counts aren’t always better. Setting aside the impressive engagement rates and […]
Written By | Nissa Campbell
How to Start Your Tour Influencer Search
“Influencer marketing” has been one of the biggest buzzwords in travel in recent years, but as buzzwords go, it’s easy to understand. People are more likely to trust recommendations from their friends than from pure advertising. Thanks to the magic of parasocial relationships, those friends just happen to be Instagram stars with thousands (or millions) […]
Written By | Nissa Campbell
5 Simple Ways to Build Trust Online
Online bookings are increasingly the main way customers connect with tour and activity providers, but booking online does require trust. Here’s how you can build trust into every part of your company’s online presence. 1. Request online reviews A whopping 84 percent of people trust online reviews as much as recommendations from their friends. The single […]
Written By | Nissa Campbell
How to Prevent a Social Media Crisis
Most days, social media is a great place to connect with customers past, present and future. When something goes wrong, though, your friendly community can quickly turn into a hotbed of accusations, rumor-mongering and harassment. But an issue flaring up on social media doesn’t have to become a crisis. With these common-sense steps, you can […]
Written By | Nissa Campbell