Archive
Tag: social media
Archive
Tag: social media
Three Pitfalls to Avoid When Working With Influencers
Working with influencers, especially those on Instagram and TikTok, can be an effective way to advertise your tours and activities-but it can also be risky. Here are three influencer pitfalls to watch out for when looking for an influencer to support your brand.
Written By | Nissa Campbell
How to Start Your Tour Influencer Search
“Influencer marketing” has been one of the biggest buzzwords in travel in recent years, but as buzzwords go, it’s easy to understand. People are more likely to trust recommendations from their friends than from pure advertising. Thanks to the magic of parasocial relationships, those friends just happen to be Instagram stars with thousands (or millions) […]
Written By | Nissa Campbell
5 Simple Ways to Build Trust Online
Online bookings are increasingly the main way customers connect with tour and activity providers, but booking online does require trust. Here’s how you can build trust into every part of your company’s online presence. 1. Request online reviews A whopping 84 percent of people trust online reviews as much as recommendations from their friends. The single […]
Written By | Nissa Campbell
How to Prevent a Social Media Crisis
Most days, social media is a great place to connect with customers past, present and future. When something goes wrong, though, your friendly community can quickly turn into a hotbed of accusations, rumor-mongering and harassment. But an issue flaring up on social media doesn’t have to become a crisis. With these common-sense steps, you can […]
Written By | Nissa Campbell
Totally Free Photo Sources For Social Marketing
To create the very best visuals for social media marketing, you need images. Don’t just pull those images off other companies’ social feeds or Google Image Search. The ethical and legal consequences aren’t worth it, especially when you can get images that are 100 percent free so easily. Here’s how. About Licenses Copyright is a […]
Written By | Nissa Campbell
A Tour Operator’s Virtual Reality Primer
Want to create a virtual reality experience for your tour or activity company? The first step is deciding just how real you want that experience to be. With a smartphone, good staging, and 5 minutes of your time, you can create a basic VR photo for potential customers. If you have deeper pockets, you can […]
Written By | Nissa Campbell
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
