No special tools are required for the engagement phase, however, I do recommend optional profiles for the purposes of properly branding your comments: Disqus.com – Disqus is a shared commenting system used by many blogs. It allows you to post your comments to Twitter and share them on Facebook from the same profile. This is […]
In the previous article, titled “Listening for your brand online“, I mentioned a few monitoring tools that you can use to listen for mentions of your brand or keywords. I will now go into a bit more detail about each of these tools. Google Alerts If you only use one monitoring tool, Google Alerts is […]
The Listening phase is the first and, I would argue, the most important step in the L.E.A.D. ™ social media strategy. Like any conversation, listening affords the listener the luxury of understanding the nature of the conversation, the individuals involved, the subject matter, and the direction of the conversation. Listening also provides the listener with […]
This guest post is written by Graham Robertson who worked as an operations Team Leader for a global online travel company and devotes an obsessive amount of time to following current travel news and trends. Its hard to go online these days without seeing someone talking about social media, or more specifically, how it can […]
Video technology has changed dramatically over the last few years. Why on recently for example, I pulled out my Sony DVD video camera to shock of my friends. The camera, which was state of the art only a few years ago is now practically obsolete, especially since cheap HD cameras are readily available at relatively […]
