Archive
Tag: online marketing
Archive
Tag: online marketing
Three Pitfalls to Avoid When Working With Influencers
Working with influencers, especially those on Instagram and TikTok, can be an effective way to advertise your tours and activities-but it can also be risky. Here are three influencer pitfalls to watch out for when looking for an influencer to support your brand.
Written By | Nissa Campbell
How to Start Your Tour Influencer Search
“Influencer marketing” has been one of the biggest buzzwords in travel in recent years, but as buzzwords go, it’s easy to understand. People are more likely to trust recommendations from their friends than from pure advertising. Thanks to the magic of parasocial relationships, those friends just happen to be Instagram stars with thousands (or millions) […]
Written By | Nissa Campbell
Curious About Cannabis Tours? Here’s What’s Happening
Cannabis culture is booming in North America, and there’s no shortage of business owners and entrepreneurs who want to cash in. And no wonder. In Colorado, legal cannabis brought in 6.5 million tourists in 2016, and that number has been growing since. With legalization freshly arrived in many U.S. states and all of Canada, you […]
Written By | Nissa Campbell
Rezgo 9.4: Pickup Locations, Scheduled Reports and More
Rezgo 9.4 has arrived, and it includes powerful new features to make your job easier. A comprehensive pick-up location system, scheduled reports, and application integrations are just a few of the features we’ve packed into this update. Pickup Locations If you provide transportation for your guests, Rezgo’s new Pickup Location system can help. First, you […]
Written By | Nissa Campbell
Raise Your Tour Marketing to New Heights With Drone Footage
When investing in footage for tourism marketing, you want shots that wow. Today, some of the most beautiful footage in the world comes from drones. They can get places even helicopters can’t, bringing spectacular birds-eye views, impossible trips into caves and wilderness – even underwater exploration. Just look at this gorgeous footage of Papua New […]
Written By | Nissa Campbell
5 Simple Ways to Build Trust Online
Online bookings are increasingly the main way customers connect with tour and activity providers, but booking online does require trust. Here’s how you can build trust into every part of your company’s online presence. 1. Request online reviews A whopping 84 percent of people trust online reviews as much as recommendations from their friends. The single […]
Written By | Nissa Campbell
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