Archive

Tag: online marketing



Archive

Tag: online marketing

How to Drive Local Growth and Bookings Using Google My Business

Want to get your tour and activities company on the map? Local search is a complicated ecosystem, but one service stands out: Google My Business. Google My Business (GMB) is one of many directories in the complicated web of local search options, but it’s one of the biggest, reaching everyone who searches with Google or […]
Written By | Nissa Campbell

Unlock the Secrets of Local Search for Your Tour Company

Historically, search engine optimization has been all about getting more attention to your website. But when you’re thinking SEO, think broader. Remember, it’s really about getting more attention for your business, and that’s where local search shines. Local search is an often-neglected part of the SEO package. When you have a centralized location, it’s how […]
Written By | Nissa Campbell

Five Small Ways to Combat Overtourism

Overtourism is a growing problem in many destinations, with locals and tourists going to war for the rights to space and resources. While it’s a systemic problem that will require systemic change before it begins to improve, there are ways to limit its impact on your own community and tour company. Establish yourself in the local […]
Written By | Nissa Campbell

Overtourism: What You Need To Know

Having too many tourists seems like a good problem to have. But ask people in Venice, Santorini, Dubrovnik, and an increasing collection of cities and sites around the globe, and you’ll hear a very different take. “Around 2,000 people leave each year,” Venetian Carlo Beltrame told The Guardian this summer. “If we go on this […]
Written By | Nissa Campbell

How to Get More Out of Your Company Story

You’ve narrowed down your hero’s journey, sorted out your five Ws, and come up with an outstanding, moving company story. It’s up on your company website’s “About” page. Is that all there is to company storytelling? Not even close. Once you have your brand’s story nailed down, you can use it as the foundation of […]
Written By | Nissa Campbell

Why The Mental Health Benefits of Travel Are Worth Marketing

After a historic low in 2014, Americans are starting to take vacations again. In a time of increasing global uncertainty, that’s a trend we want to encourage. If the prospect of amazing tours and activities in a wide, fascinating world isn’t enough to nudge those vacationers to explore, it might be time to remind everyone […]
Written By | Nissa Campbell

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