Archive

Category: Tourism Trends



Archive

Category: Tourism Trends

Three Pitfalls to Avoid When Working With Influencers

Working with influencers, especially those on Instagram, can be an effective way to advertise your tours and activities–but it can also be risky. Here are three things to watch out for when looking for an influencer to support your brand. Fake Followers Higher follower counts aren’t always better. Setting aside the impressive engagement rates and […]
Written By | Nissa Campbell

How to Start Your Tour Influencer Search

“Influencer marketing” has been one of the biggest buzzwords in travel in recent years, but as buzzwords go, it’s easy to understand. People are more likely to trust recommendations from their friends than from pure advertising. Thanks to the magic of parasocial relationships, those friends just happen to be Instagram stars with thousands (or millions) […]
Written By | Nissa Campbell

5 Questions to Ask Before Starting a Cannabis Tour

States that have legalized cannabis are in the double digits, all of Canada recently climbed aboard, and investors are obsessed with green stocks, so you might be thinking that it’s a perfect time to start offering cannabis-related tours. Before you upend your life to join this bustling market, though, there are a few major issues […]
Written By | Nissa Campbell

Curious About Cannabis Tours? Here’s What’s Happening

Cannabis culture is booming in North America, and there’s no shortage of business owners and entrepreneurs who want to cash in. And no wonder. In Colorado, legal cannabis brought in 6.5 million tourists in 2016, and that number has been growing since. With legalization freshly arrived in many U.S. states and all of Canada, you […]
Written By | Nissa Campbell

How the Tourism Industry Is Tackling Corporate Social Responsibility

When a new wave of poaching hit the Serengeti, tour operators knew they had to react. The annual wildebeest migration through the Serengeti in Tanzani to the Masai Mara in Kenya is a huge boon for the tourism industry in the area–an industry which employs 11 percent of the country’s labor force on its own. […]
Written By | Nissa Campbell

Guests Want to Bring Drones on Your Tours. Now What?

For as long as we’ve had photography, some travelers have made the pictures they take home a priority. Drones now allow those travelers to take their trip photos to literal new heights, and who could blame them? After all, why bother with selfies when you can wow the folks at home with shots like this […]
Written By | Nissa Campbell

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