Category: Tourism Best Practices


Category: Tourism Best Practices

How To Use Instagram Stories For Travel Marketing

What Are Instagram Stories? Instagram Stories allow users to capture and share everyday moments with their friends and followers. Whether it’s a photo or a 15 second long video, Stories provide a fun and easy way to interact with your audience.  Why Should You Be Using Instagram Stories for Travel Marketing? For starters, Instagram Stories […]
Written By | Edward Nieh

Going Local: 5 Proven Ways to Increase Local Bookings

When online bookings are a big part of your business, it’s easy to get caught up in the idea that you need to reach far and wide to find success. But it’s always worth developing local sources of business, whether your core customer base is international travelers or regulars from your neighborhood. According to travel […]
Written By | Nissa Campbell

How to Take Control of Your Guest Reviews

Depending on your perspective, reviews may be a great way to spread the word about your tour and activity business, or they might be a necessary evil. Either way, they’re necessary.  Let’s take a look at how you can take control of your guest reviews. According to Bright Local’s 2018 Review Survey, 91 percent of […]
Written By | Nissa Campbell

How the Tourism Industry Is Tackling Corporate Social Responsibility

When a new wave of poaching hit the Serengeti, tour operators knew they had to react. The annual wildebeest migration through the Serengeti in Tanzani to the Masai Mara in Kenya is a huge boon for the tourism industry in the area–an industry which employs 11 percent of the country’s labor force on its own. […]
Written By | Nissa Campbell

Minimize No-Shows With Six Simple Techniques

No matter how well you plan your tours and activities, there will always be factors out of your control — and we’re not just talking about the weather. As much as we love and rely on them, guests can also be the biggest headache in the business, particularly when they don’t bother to show up. […]
Written By | Nissa Campbell

How to Choose the Right Mobile Messaging Platform for Your Tour Company

Considering offering customer support through a messaging app like Messenger or WhatsApp? Wondering where to start? Unlike the decision to adopt a new social media platform, which might require a lot of careful considerations about your tour and activity company’s strengths, your choice of messaging platform should put one consideration above all: location, location, location. […]
Written By | Nissa Campbell

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