Archive

Category: Articles



Archive

Category: Articles

When it comes to parties, it pays to go to the right ones

Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties.  You only have so much time on your hands and social media has a very real time cost associated with it.  Unless you have a team of social media people working for […]
Written By | Rezgo

Social Media Tools for Demonstrating your Expertise

There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement.  Many of these tools you are probably already using without even thinking about it.  Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on […]
Written By | Rezgo

Set your content free using a content strategy for your tourism business

There are a variety of tools available for you to use to execute your articulation objectives.  Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would […]
Written By | Rezgo

Build brand awareness using social media for tour operators

The Articulation phase of the L.E.A.D. social media for tour operators strategy is also a transition phase.  It is transitional because during this phase you will shift from being a content consumer and commenter into a content producer. The articulation phase is about generating content that fulfills the customers’ need for relevant information and details […]
Written By | Rezgo

Engaging with your audience – Keep it simple and relevant

The Engagement phase is the second phase of the four step L.E.A.D. social media strategy and is the first step in connecting and conversing with your potential customers, partners, and vendors. The Engagement phase is all about joining into an existing conversation rather than starting your own conversation. During this step you are beginning to […]
Written By | Rezgo

Engaging with customers with tour operator social media

No special tools are required for the engagement phase, however, I do recommend optional profiles for the purposes of properly branding your comments: Disqus.com – Disqus is a shared commenting system used by many blogs. It allows you to post your comments to Twitter and share them on Facebook from the same profile. This is […]
Written By | Rezgo

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