Archive

Category: Articles



Archive

Category: Articles

Move Over Car Rentals, There’s a New Kid in Town

Rezgo Sponsored Industry Research Estimates Tour & Activities at $27 Billion For as long as there have been tourists there have been tours, tour guides, and destination based activities.  Unlike the more commonly known travel segments like flights, hotels, car rentals, and cruise, the in-destination tour and activity segment is dominated by very small businesses.  […]
Written By | Rezgo

Accept credit cards through Rezgo & simplify your receivables

We are really happy to announce that we have set-up partnership agreements with three leading payment gateway and merchant processing providers in Canada and the U.S. to provide preferred merchant processing and payment gateway services for Rezgo members.  All three of these preferred merchant partners are already fully integrated with Rezgo.  The three payment gateway […]
Written By | Rezgo

Building On-line Social Media Habits

The underlying goal of any social media strategy is to build corporate social media habits for your organization. In the same way that you and your staff interact with people in the “real world” you should be interacting with them in a similar manner in the social web. The philosophies and techniques that you use […]
Written By | Rezgo

How to Review Your Social Media Plan

The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media  strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how […]
Written By | Rezgo

Your Social Media Success Metrics

Your success metrics will be different for each step in your  L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listening Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What […]
Written By | Rezgo

A Visual Summary of the L.E.A.D. Social Media Strategy

As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool.  I have started converting all of my presentations over to the Prezi platform and I may even upgrade to a pro account.  Those of you who know me, know that for me to consider paying for […]
Written By | Rezgo

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