Your success metrics will be different for each step in your  L.E.A.D. social media strategy. To summarize, you can expect…

As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool.  I…

Being successful with your social media strategy means having a social media calendar that allows you to participate and actively engage…

There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement.  Many of…

This final phase of the tourism social media strategy is about demonstrating your comfort and use of social media. The purpose…

The articulation phase of the L.E.A.D. social media strategy has a direct impact on two parts of the marketing funnel.…