Archive
Tag: online marketing
Archive
Tag: online marketing
A Tour Operator’s Guide to DIY Public Relations
Working with a public relations firm is a great way to get your company the attention and recognition it deserves. For many tour and activity companies, though, that kind of professional partnership is out of reach. If you can’t afford to spend much on PR, your company doesn’t have to languish in obscurity. While the […]
Written By | Nissa Campbell
5 tips for promoting last-minute Valentine’s Day events
Once you’ve planned a great Valentine’s Day experience, you’ll need to get the word out as quickly as possible. Think Locally: People are making Valentine’s Day plans right up until February 14th, so you don’t need to be prepared well in advance to take Valentine’s Day bookings. That said, people who are travelling long distances […]
Written By | Rezgo
Social Media Cheat Sheet
Check out our social media cheat sheet for a breakdown of all the pros and cons of different social media platforms. Name Description Active Monthly Users Pros Cons Facebook A platform where users can create profiles, post news, and interact with other users. Companies can create brand pages to engage with followers. Advertising is also […]
Written By | Rezgo
5 Step Guide to Using Social Media to Market Your Activity Business
Sure, everyone is using social media – But how can you use it to market your tour or activity business? We’ve provided a step-by-step guide on how to use social media to market your business along with 5 relevant case studies to prove that it works. Who Uses Social Media? According to the AARP 2017 […]
Written By | Rezgo
Top Travel Trends for Baby Boomers
Baby Boomers are travelling – a lot. So here are some Baby Boomer travel trends that your tour or activity business should know about. 1.Budgets Baby Boomers wouldn’t mind getting a great deal on their next trip, but it’s not a deal breaker. How this affects your business: You don’t want to emphasize finances for […]
Written By | Rezgo
8 Low Season Strategies For Your Tour or Activity Business
Running a tour or activity business during the off-tourist season comes with its own set of challenges. Along with a drop in sales, a business may have to cut staff, cut expenses, and refocus its marketing strategy. That’s a lot of changes… But instead of fearing these changes, embrace them! There are still many low-season […]
Written By | Rezgo