Archive
Tag: online marketing
Archive
Tag: online marketing
Sustainability Resources for Your Tour or Activities Company
Let’s be honest. Embedding sustainability in all your business practices is challenging. All the companies we mention in our guide to sustainable business practices have stumbled at times. In many cases, they enacted the changes that led to their reputations for corporate responsibility because they messed up, or to make up for the damage they […]
Written By | Nissa Campbell
Boost Your Bookings With These 5 Types of Website Analytics
Your website is an important part of your business, especially when you use an online booking platform for your tours and activities. Knowing how it performs is a vital part of growing your business and your revenue, which is why Rezgo has implemented an analytics dashboard to help you get a better sense of where […]
Written By | Nissa Campbell
A Tour Operator’s Google Analytics Glossary
Confused by Google Analytics terminology, or need a refresher? Here are the top web analytics terms you need to know. Affinity Categories: Users’ interests as identified by their website habits. Benchmarking: Comparing your website’s performance to websites in a specified industry. Bounce: A user’s visit that took place without them leaving their entry page. Bounce […]
Written By | Nissa Campbell
Promote Your Tours to Vacation Rental Hosts (Without Getting Banned)
Tour operators and Airbnb hosts are a great pairing. For tour operators, it’s a chance to get your products in front of an audience of seasoned, engaged travelers. For hosts, it’s a chance to expand welcome packages with trustworthy, tested activities guests might enjoy. But making that connection can be a challenge. While hosts can […]
Written By | Nissa Campbell
Go Beyond the T-Shirt With These Merchandise Ideas
T-shirts, hats, keychains, and water bottles are great, traditional products to sell, but if you’re already committing to selling physical merchandise, why not get creative? Enamel Pins: A post shared by Happiness Shared (@happiness.shared.shop) on Jun 16, 2018 at 3:27pm PDT Pins have been a popular collectible for decades — Olympic pin trading is one […]
Written By | Nissa Campbell
A Tour Operator’s Virtual Reality Primer
Want to create a virtual reality experience for your tour or activity company? The first step is deciding just how real you want that experience to be. With a smartphone, good staging, and 5 minutes of your time, you can create a basic VR photo for potential customers. If you have deeper pockets, you can […]
Written By | Nissa Campbell
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
