Archive

Tag: online marketing



Archive

Tag: online marketing

Expanded Text Ads: What Your Tour Company Needs to Know

Starting up an online ad campaign for the season? You might be surprised to find that the ads that worked for your tour company last year no longer meet Google’s requirements. Expanded Text Ads (ETAs) are the new status quo for Google AdWords. They’ve been available since mid-2016, but the previous ad format was only […]
Written By | Nissa Campbell

How to Join the Growing Medical Tourism Market

Tourism trends come and go, but there’s one that’s been quietly building for decades or centuries, depending on where you draw the line: health tourism. Patients want the best care they can get for their money, and that care isn’t always found at home. A patient may travel to Turkey to visit one of the […]
Written By | Nissa Campbell

4 Questions To Ask Before Creating a Chatbot

Chatbots are generating a lot of excitement in the travel industry, but are they right for your tour and activities company? Before you invest time and money into this tech trend, be sure to ask yourself these four questions: 1. Who will use it? Messaging isn’t tightly limited by demographics. A Nielsen survey last year […]
Written By | Nissa Campbell

Travel Chatbots: What You Need to Know

There’s no denying that social media changed customer service, giving customers and brands unprecedented access to each other. But even as customers got used to being able to reach companies with the ease of 140-character message, they also started to spend more time on private communication platforms. For the first time, private messaging apps have […]
Written By | Nissa Campbell

How To Make Your Upcoming Season Your Best Yet

Is your high season starting soon? Travelers think of shoulder seasons as nothing more than relaxing times to travel — but when you have a tour and activities company to run, you’re busy preparing for the biggest months of the year. Your company’s success depends on a strong start to your peak season, so we’re […]
Written By | Nissa Campbell

PR Blunders to Avoid at All Costs

When you’re doing your own PR, mistakes will happen. That doesn’t always mean you’re headed for a crisis, but it can certainly hurt your chances of getting the publicity your company needs. It can also mean that the publicity you get isn’t the sort of publicity you want. Here are a few major blunders that […]
Written By | Nissa Campbell

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