Archive
Tag: marketing
Archive
Tag: marketing
Trust: The Most Important Resource a Tour Provider Can Cultivate
Booking can be a real exercise in trust for new customers. They’re handing over hard-earned money for a promise that you’ll give them a good experience — an experience that might not happen for months. From that perspective, it can seem like a lot to ask. With that in mind, trust is one of the […]
Written By | Nissa Campbell
How to Prevent a Social Media Crisis
Most days, social media is a great place to connect with customers past, present and future. When something goes wrong, though, your friendly community can quickly turn into a hotbed of accusations, rumor-mongering and harassment. But an issue flaring up on social media doesn’t have to become a crisis. With these common-sense steps, you can […]
Written By | Nissa Campbell
Tips For Preparing a Public Apology
Most social media flareups can be resolved one-on-one with a little clarification or some simple resolution. But sometimes in a crisis, a simple response won’t do the job. Sometimes, like it or not, you have to apologize. Whether you’re trying to prevent a crisis or already in one, knowing how to craft a public apology […]
Written By | Nissa Campbell
How to Pick the Perfect Custom Domain for Your Tour Company
Has the time come to choose your tour and activities company’s first custom domain? Are the options overwhelming, or is everything you try already taken? Don’t worry — these seven steps will make it easy. 1. Make it memorable The best domains are short, concise, and memorable. While the Amazons and Googles of the web […]
Written By | Nissa Campbell
6 Reasons a Great Tour Company Demands a Custom Domain
When you’re starting out, a free domain can be a blessing. Being able to direct customers to your new online home at example.rezgo.com is great! But even better is being able to direct customers to your own custom domain, like example.com — and it’s a lot easier than you might think. Here are six reasons […]
Written By | Nissa Campbell
How to Drive Local Growth and Bookings Using Google Business Profile (Updated for 2024)
Want to get your tour and activities company on the map? Local search is a complicated ecosystem, but one service stands out: Google Business Profile. Learn how to take control of your listing and make it stand out from the crowd.
Written By | Nissa Campbell