Archive
Tag: marketing
Archive
Tag: marketing
2019 Traveler Trends from Around the World
It doesn’t matter where you’re from—people everywhere love to travel. Every destination can be wonderfully exotic or dreadfully familiar depending on your perspective, and we bring those perspectives with us when we go. But while our differences are what make the world such a fascinating place, they also pose a challenge when it comes to […]
Written By | Nissa Campbell
Reach New Heights With the 7 Figures Tour Business Workshop
There’s room for growth in every tour business—and this week, you have the opportunity to learn how to take yours further. Experts Josh Oakes (The Sunshine Tribe) and Kelsey Tonner (Be A Better Guide Academy) are hosting a workshop for tour and activity owners just like you. Kelsey and Josh have co-created the ‘Seven Figure […]
Written By | Nissa Campbell
Three Pitfalls to Avoid When Working With Influencers
Working with influencers, especially those on Instagram and TikTok, can be an effective way to advertise your tours and activities-but it can also be risky. Here are three influencer pitfalls to watch out for when looking for an influencer to support your brand.
Written By | Nissa Campbell
How to Start Your Tour Influencer Search
“Influencer marketing” has been one of the biggest buzzwords in travel in recent years, but as buzzwords go, it’s easy to understand. People are more likely to trust recommendations from their friends than from pure advertising. Thanks to the magic of parasocial relationships, those friends just happen to be Instagram stars with thousands (or millions) […]
Written By | Nissa Campbell
How to Take Control of Your Guest Reviews (Updated for 2023)
Depending on your perspective, reviews may be a great way to spread the word about your tour and activity business, or they might be a necessary evil. Either way, they’re necessary. Let’s take a look at how you can take control of your guest reviews. According to Bright Local’s Local Consumer Review survey, 46% of […]
Written By | Nissa Campbell
Curious About Cannabis Tours? Here’s What’s Happening
Cannabis culture is booming in North America, and there’s no shortage of business owners and entrepreneurs who want to cash in. And no wonder. In Colorado, legal cannabis brought in 6.5 million tourists in 2016, and that number has been growing since. With legalization freshly arrived in many U.S. states and all of Canada, you […]
Written By | Nissa Campbell