Archive

Tag: marketing



Archive

Tag: marketing

5 Simple Tips to Improve SEO for Tour Operators and Activity Providers

As a small tour operator or activity provider you have your work cut out for you.  Like many small business owners you probably wear many hats and have to handle a lot of the marketing yourself.  Here are five simple things that you can do to improve SEO for tour operators and activity providers like […]
Written By | Rezgo

Be Careful with Daily Deals

As a tour and activity business, you are a perfect target customer for the likes of Groupon, Living Social, or any one of hundreds of other daily deal websites popping up on the Internet everyday.  But be warned, the daily deals business can be a real nightmare for your company if you are not careful.  […]
Written By | Rezgo

Make the Most of Your Season

The first six months of 2011 are almost over and the summer season is upon us.  Here is some great advice to help you make the most of this upcoming summer season: 1. Use the Rezgo Point of Sale to keep track of phone and walk-up bookings.  This ensures that your inventory is always up […]
Written By | Rezgo

Building On-line Social Media Habits

The underlying goal of any social media strategy is to build corporate social media habits for your organization. In the same way that you and your staff interact with people in the “real world” you should be interacting with them in a similar manner in the social web. The philosophies and techniques that you use […]
Written By | Rezgo

How to Review Your Social Media Plan

The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media  strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how […]
Written By | Rezgo

Your Social Media Success Metrics

Your success metrics will be different for each step in your  L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listening Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What […]
Written By | Rezgo

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