Archive
Tag: marketing
Archive
Tag: marketing
3 Simple Steps to Increase Tour Operator Profits
Making a healthy profit from your tour and activity business gives you the freedom to grow your business at your own pace and to make decisions and even mistakes from time to time without having to worry too much about the bottom line.
Written By | Rezgo
5 Simple Tips to Improve SEO for Tour Operators and Activity Providers
As a small tour operator or activity provider you have your work cut out for you. Like many small business owners you probably wear many hats and have to handle a lot of the marketing yourself. Here are five simple things that you can do to improve SEO for tour operators and activity providers like […]
Written By | Rezgo
How to Review Your Social Media Plan
The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how […]
Written By | Rezgo
Your Social Media Success Metrics
Your success metrics will be different for each step in your L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listening Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What […]
Written By | Rezgo
Simplifying Your Social Media Content Calendar
Being successful with your social media strategy means having a social media calendar that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday […]
Written By | Rezgo
Social Media Tools for Demonstrating your Expertise
There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement. Many of these tools you are probably already using without even thinking about it. Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on […]
Written By | Rezgo
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