Archive

Category: Tourism Best Practices



Archive

Category: Tourism Best Practices

Trust: The Most Important Resource a Tour Provider Can Cultivate

Booking can be a real exercise in trust for new customers. They’re handing over hard-earned money for a promise that you’ll give them a good experience — an experience that might not happen for months. From that perspective, it can seem like a lot to ask. With that in mind, trust is one of the […]
Written By | Nissa Campbell

How to Prevent a Social Media Crisis

Most days, social media is a great place to connect with customers past, present and future. When something goes wrong, though, your friendly community can quickly turn into a hotbed of accusations, rumor-mongering and harassment. But an issue flaring up on social media doesn’t have to become a crisis. With these common-sense steps, you can […]
Written By | Nissa Campbell

Lock Down the Perfect Cancellation Policy for Your Tour and Activities Business

Crafting a good cancellation policy can be a bit of a tightrope. Too strict, and you might scare customers off before they book. Too lax, and you leave your business open to disastrous last-second cancellations. A well-crafted policy makes customers feel welcome and safe while protecting your tour and activities business from frivolous cancellations. It […]
Written By | Nissa Campbell

How to Pick the Perfect Custom Domain for Your Tour Company

Has the time come to choose your tour and activities company’s first custom domain? Are the options overwhelming, or is everything you try already taken? Don’t worry — these seven steps will make it easy. 1. Make it memorable The best domains are short, concise, and memorable. While the Amazons and Googles of the web […]
Written By | Nissa Campbell

Fraud and Tour Providers: 4 Steps to Help You Protect Your Business

The travel industry is under siege. The enemy has a thousand faces: down-on-their-luck princes who just want to share their wealth, shady ticket sellers in WeChat rooms, coders making pixel-perfect copies of real websites, and even real customers, all conspiring to be part of a multi-billion dollar nightmare for travel providers and their guests. According […]
Written By | Nissa Campbell

Cryptocurrencies, Blockchains and Travel (Oh My!)

For decades, businesses have relied on a few global standards for payments: credit cards, cash, checks and, occasionally, bank transfers of various types. That’s what we had in the analog age, and that’s what we’ve used in the digital age. Until recently. Over the past few years, cryptocurrencies like Bitcoin have emerged as new contenders […]
Written By | Nissa Campbell

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