Archive
Category: Tourism Best Practices
Archive
Category: Tourism Best Practices
How to Prevent a Social Media Crisis
Most days, social media is a great place to connect with customers past, present and future. When something goes wrong, though, your friendly community can quickly turn into a hotbed of accusations, rumor-mongering and harassment. But an issue flaring up on social media doesn’t have to become a crisis. With these common-sense steps, you can […]
Written By | Nissa Campbell
Lock Down the Perfect Cancellation Policy for Your Tour and Activities Business
Crafting a good cancellation policy can be a bit of a tightrope. Too strict, and you might scare customers off before they book. Too lax, and you leave your business open to disastrous last-second cancellations. A well-crafted policy makes customers feel welcome and safe while protecting your tour and activities business from frivolous cancellations. It […]
Written By | Nissa Campbell
How to Pick the Perfect Custom Domain for Your Tour Company
Has the time come to choose your tour and activities company’s first custom domain? Are the options overwhelming, or is everything you try already taken? Don’t worry — these seven steps will make it easy. 1. Make it memorable The best domains are short, concise, and memorable. While the Amazons and Googles of the web […]
Written By | Nissa Campbell
Fraud and Tour Providers: 4 Steps to Help You Protect Your Business
The travel industry is under siege. The enemy has a thousand faces: down-on-their-luck princes who just want to share their wealth, shady ticket sellers in WeChat rooms, coders making pixel-perfect copies of real websites, and even real customers, all conspiring to be part of a multi-billion dollar nightmare for travel providers and their guests. According […]
Written By | Nissa Campbell
Surveying The Digital Payments Landscape
Whether your tour and activities company is new to online bookings or well-established, it’s a good idea to keep up with the state of digital payments. In a landscape that’s always changing, it’s easy to get lost or be led astray. Fortunately, the landscape hasn’t shifted as much as you might think. Despite constant excitement […]
Written By | Nissa Campbell
Be the Leader Your Tour Company Needs With These Soft Skills
Leadership has a way of sneaking up on a person. One day you’re setting out in the world, excited about starting a new tour business — the next, you’re surrounded by people who look to you for guidance. You might be prepared, having honed your interpersonal skills in anticipation of this day, or you might […]
Written By | Nissa Campbell
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