Archive
Category: Marketing Strategies
Archive
Category: Marketing Strategies
Win Back Lost Bookings With Cart Abandonment Emails
Here at Rezgo, we’d like to help you thrive with a powerful suite of tools designed to make your job easier. Our cart abandonment emails are no exception. Often overlooked, this simple yet powerful feature can help recover lost sales. Let’s learn more about what cart abandonment is, review Rezgo’s cart abandonment emails and most […]
Written By | Val Pleym
Thoughtful pricing strategies for tour operators
Tour costing and pricing is one of the most important things to get right, especially for new tour operators. Even experienced operators with established pricing strategies can’t rest on their laurels, and need to review and tweak their pricing according to changing market and business conditions. Here are some helpful tips for how to price your tours.
Written By | Rob Mathison
Special Interest Tourism: Find Your Niche
Special interest tourism (SIT) is on the rise, and for good reason. It provides travelers the chance to explore their passions and gives you the opportunity to curate a once-in-a-lifetime experience. Special interest tourism focuses on providing leisure and adventure activities that cater to the needs of a specific audience. Tapping into your special interest […]
Written By | Caitlyn McGee
Your Tourism Marketing Mix: the 7 Ps of Travel and Activity Marketing
As a busy tour operator, developing a marketing strategy for your travel and tourism business can feel like a daunting task. You already have your hands full ensuring your business is running smoothly; you can’t afford to waste time or money on the wrong things. Fortunately, you don’t have to go in without a plan. […]
Written By | Edward Nieh
How To Promote Your Tour Business and Activity Packages on Social Media
Social media platforms have established themselves as a must-have marketing strategy tool for businesses everywhere. If you’re new to social media, however, the thought of navigating the online landscape can be intimidating. Finding time to promote your activity packages online while simultaneously running your tour business can be tricky, especially if you don’t know where […]
Written By | Edward Nieh
How To Write Tour Descriptions That Sell
Whether it brings you joy or you consider it to be the bane of your existence, writing is a practice that is often unavoidable. This holds true for any business in the tourism and travel industry. How well you write can be the difference between a new customer booking or a lost opportunity. Fortunately, copywriting […]
Written By | Edward Nieh
More Resources
Video Testimonial
See why Juneau Tours and Whale Watch’s COO truly loves her booking software
