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SUCCESS STORY

Doolin2Aran Ferries

doolin2aran-ferries

Overview

 

Doolin2Aran Ferries is a tourist ferry and boat trip service based in a little village on the west coast of Ireland. We provide comfortable eco-friendly sailings from Doolin to the nearby Aran Islands for a half-day or full-day, and to the world renown Cliffs of Moher for a short boat cruise, offering visitors a hugely rewarding Irish cultural experience.

Our Cliffs Of Moher cruise gives access to the most spectacular views of the renowned Cliffs, away from crowds and traffic on land, with the best opportunities to see Puffins and the Sea Cave that featured in Harry Potter.

As our business expanded, we invested in more vessels and to all 3 islands as well as to the cliffs. There were various different capacities on the vessels and sometimes even a different vessel with a different capacity making the return leg of a daytrip.

There are various ways to sail, so there could be 32 different sailing options in 1 day! This made for a very complicated UX for our end user, and a lot of bookings ended up being taken over the phone or by several individual emails rather than a self-selection process on our website.

 

Results

 

From the outset, the Rezgo team took the time to learn what issues were important to us, to discover the major roadblocks and suggest solutions from their experience and knowledge of other businesses similar to ours around the world. We really felt that they were on our side and wanted us to succeed. The Rezgo software is very robust and easy to use and we immediately felt confident that it was a winner.

The UX for the end customer improved beyond recognition and our online sales almost tripled in some periods, so that speaks volumes! Because the Rezgo backend dashboard is so user-friendly with customizable reports, even our less “techie” personnel felt confident in accessing data on-screen instantly. Rezgo has also given us the opportunity to expand our B2B business with easy 3rd party access for our larger tour operator clients.

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