A Visual Summary of the L.E.A.D. Social Media Strategy

As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool. I have started converting all of my presentations over to the Prezi platform and I may even upgrade to a pro account. Those of you who know me, know that for me to consider paying for […]

Written By | Rezgo

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Tourism Best Practices

Simplifying Your Social Media Content Calendar

Being successful with your social media strategy means having a social media calendar that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday […]

Written By | Rezgo

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Tourism Best Practices

Social Media Tools for Demonstrating your Expertise

There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement. Many of these tools you are probably already using without even thinking about it. Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on […]

Written By | Rezgo

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Tourism Best Practices

Set your content free using a content strategy for your tourism business

There are a variety of tools available for you to use to execute your articulation objectives. Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would […]

Written By | Rezgo

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Tourism Best Practices

Build brand awareness using social media for tour operators

The Articulation phase of the L.E.A.D. social media for tour operators strategy is also a transition phase. It is transitional because during this phase you will shift from being a content consumer and commenter into a content producer. The articulation phase is about generating content that fulfills the customers’ need for relevant information and details […]

Written By | Rezgo

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Tourism Best Practices

Engaging with your audience – Keep it simple and relevant

The Engagement phase is the second phase of the four step L.E.A.D. social media strategy and is the first step in connecting and conversing with your potential customers, partners, and vendors. The Engagement phase is all about joining into an existing conversation rather than starting your own conversation. During this step you are beginning to […]

Written By | Rezgo

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