Archive

Tag: pr



Archive

Tag: pr

How to Prevent a Social Media Crisis

Most days, social media is a great place to connect with customers past, present and future. When something goes wrong, though, your friendly community can quickly turn into a hotbed of accusations, rumor-mongering and harassment. But an issue flaring up on social media doesn’t have to become a crisis. With these common-sense steps, you can […]
Written By | Nissa Campbell

Tips For Preparing a Public Apology

Most social media flareups can be resolved one-on-one with a little clarification or some simple resolution. But sometimes in a crisis, a simple response won’t do the job. Sometimes, like it or not, you have to apologize. A public apology requires more than just a “We’re sorry.” Unfortunately, corporate apologies have a long history of […]
Written By | Nissa Campbell

PR Blunders to Avoid at All Costs

When you’re doing your own PR, mistakes will happen. That doesn’t always mean you’re headed for a crisis, but it can certainly hurt your chances of getting the publicity your company needs. It can also mean that the publicity you get isn’t the sort of publicity you want. Here are a few major blunders that […]
Written By | Nissa Campbell