Archive
Tag: online marketing
Archive
Tag: online marketing
How Augmented Reality Is Taking Over Travel
After almost 30 years of commercial availability, virtual reality is having its moment in the sun. Consumer-level VR devices have marketers and tour industry insiders racing to get the most out of this exciting, immersive tech. But while VR developers explore the possibilities of immersing customers in foreign locales from the comfort of their homes, […]
Written By | Nissa Campbell
7 Simple Ways to Make Your Tour Business More Sustainable
Sustainability is a journey with many steps along the way. To make your tour company truly sustainable, change needs to come at all levels. Evaluating your company’s core values can help. That doesn’t mean there aren’t concrete steps you can take now. Here are seven areas where any tour provider can make a difference, along […]
Written By | Nissa Campbell
How Online Bookings Make Last-Minute Guests a Breeze
If you ever read consumer travel advice, you’ve probably seen the advice to book last-minute come up again and again. The constant repetition of that mantra works: over 40 percent of U.S travelers now use their smartphones to place bookings while they’re already travelling (Criteo, 2016). Last minute bookings are a double edged sword for […]
Written By | Nissa Campbell
The Do’s and Don’ts of Data-Driven Email Marketing
In email marketing, segmentation is key. Segmentation is the art of dividing your contact lists into groups, and the only limits are your imagination — and the data you have available. Every piece of customer data you gather can be used to create stronger email campaigns if you find the right angle. A customer’s location, […]
Written By | Nissa Campbell
Build Better Email Campaigns by Leveraging Guest Data
When you plan to build better email campaigns, do you plan for segments based on guest data? If not, you’re missing a great opportunity. Segmented campaigns are opened almost 15 percent more than non-segmented campaigns, and garner over double the clicks. Using what you know about your customers can make a big difference. Data overload […]
Written By | Nissa Campbell
Beyond Green: How Sustainability Can Be a Core Value for Your Tour Company
For many of us, sustainability is no longer just a good idea – it’s a matter of self-preservation. Tourism is hit particularly hard by changes in climate, particularly in regions where weather is a major driver for tourists. Recently, a popular ski camp shuttered in Whistler, BC after nearly 30 successful years. As its founders […]
Written By | Nissa Campbell
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
