Archive

Tag: marketing



Archive

Tag: marketing

Three Pitfalls to Avoid When Working With Influencers

Working with influencers, especially those on Instagram and TikTok, can be an effective way to advertise your tours and activities-but it can also be risky. Here are three influencer pitfalls to watch out for when looking for an influencer to support your brand.
Written By | Nissa Campbell

How to Start Your Tour Influencer Search

“Influencer marketing” has been one of the biggest buzzwords in travel in recent years, but as buzzwords go, it’s easy to understand. People are more likely to trust recommendations from their friends than from pure advertising. Thanks to the magic of parasocial relationships, those friends just happen to be Instagram stars with thousands (or millions) […]
Written By | Nissa Campbell

How to Take Control of Your Guest Reviews (Updated)

Depending on your perspective, reviews may be a great way to spread the word about your tour and activity business, or they might be a necessary evil. Either way, they’re necessary.  Let’s take a look at how you can take control of your guest reviews. According to Bright Local’s Local Consumer Review survey, 46% of […]
Written By | Nissa Campbell

Curious About Cannabis Tours? Here’s What’s Happening

Cannabis culture is booming in North America, and there’s no shortage of business owners and entrepreneurs who want to cash in. And no wonder. In Colorado, legal cannabis brought in 6.5 million tourists in 2016, and that number has been growing since. With legalization freshly arrived in many U.S. states and all of Canada, you […]
Written By | Nissa Campbell

How to Choose the Right Mobile Messaging Platform for Your Tour Company

Considering offering customer support through a messaging app like Messenger or WhatsApp? Wondering where to start? Unlike the decision to adopt a new social media platform, which might require a lot of careful considerations about your tour and activity company’s strengths, your choice of messaging platform should put one consideration above all: location, location, location. […]
Written By | Nissa Campbell

Exclusive Opportunity: 7-Figure Tour Business Workshop

Is your tour company ready to take the next step to success on your path to becoming a 7-figure business?
Written By | Rezgo

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