Archive
Tag: marketing
Archive
Tag: marketing
This the Perfect Time to Start the Tour Business of Your Dreams
Although the tourism industry is on the mend, many tour companies had to shut down or downsize during the pandemic. While regrettable, this is great news for anyone starting their tour business because it means less competition and more opportunities in the tourism industry.
Written By | Caitlyn McGee
Mobile SEO: Increase Tour Bookings With A Mobile-Friendly Website
Creating an effective mobile SEO strategy for your tour business is key to attracting, converting, and retaining customers in this increasingly mobile-centric world. Without one, you’re limiting your reach and potentially losing customers to your competitors.
Written By | Edward Nieh
Special Interest Tourism: Find Your Niche
Special interest tourism (SIT) is on the rise, and for good reason. It provides travelers the chance to explore their passions and gives you the opportunity to curate a once-in-a-lifetime experience. Special interest tourism focuses on providing leisure and adventure activities that cater to the needs of a specific audience. Tapping into your special interest […]
Written By | Caitlyn McGee
Your Marketing Mix: the 7 Ps of Travel and Tourism Marketing
As a busy tour operator, developing a marketing strategy for your tour or activity business can feel like a daunting task. You already have your hands full ensuring your business is running smoothly, you can’t afford to waste time or money on the wrong things. Fortunately, you don’t have to go in without a plan. […]
Written By | Edward Nieh
How To Promote Your Tour Business and Activity Packages on Social Media
Social media platforms have established themselves as a must-have marketing strategy tool for businesses everywhere. If you’re new to social media, however, the thought of navigating the online landscape can be intimidating. Finding time to promote your activity packages online while simultaneously running your tour business can be tricky, especially if you don’t know where […]
Written By | Edward Nieh
How To Write Tour Descriptions That Sell
Whether it brings you joy or you consider it to be the bane of your existence, writing is a practice that is often unavoidable. This holds true for any business in the tourism and travel industry. How well you write can be the difference between a new customer booking or a lost opportunity. Fortunately, copywriting […]
Written By | Edward Nieh
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
