Archive
Tag: marketing
Archive
Tag: marketing
4 Instagram Tools You Need to Market Your Tourism Business
Get even more out of your Instagram posts by using these 4 Instagram tools for marketing! 1. Scheduling Later makes planning your visual content marketing easy by allowing you to schedule posts ahead of time, manage your content, and analyze your results. Later also includes multiple Instagram tools that will help you convert more followers […]
Written By | Nissa Campbell
How To Brand Your Business on a Budget: A 4-Step Guide
1. Use Personas If you really want to understand how to sell to your target audience, you’ll want to determine their personas. Customer personas are semi-fictional representations of your customers that give you an idea of their behaviors, what they like, and how you sell to them. How To Save: Try HubSpot’s free Persona Creation […]
Written By | Nissa Campbell
Three Requests to Include in Your Post-Tour Emails
Following up with your customers is a great idea, whether you use Rezgo’s automated email notifications or a more individual approach. They’re also a great opportunity to ask your guests for these three things — and give them incentives in return. Social Content User-generated social content is every company’s dream. Not only does it give […]
Written By | Nissa Campbell
Perfect Your Online Ad Campaigns With These 4 Free Tools
Running an online ad campaign can feel like a full-time — and for a lot of people, it is. But if you don’t want to hire a marketing firm to buy and manage your tour company’s ads, it’s definitely possible to do it yourself. It doesn’t have to be a headache; these free tools can […]
Written By | Nissa Campbell
How to Keep Your Cool When Answering Negative Reviews
Even the most cool-headed person can be shaken by a truly bad review. The consequences for arguing with reviewers or insulting your guests can be harsh, so you can’t let it get to you. When you sit down to write your response, it’s important to be calm and collected. Of course, it’s not always that […]
Written By | Nissa Campbell
How Follow-Up Emails Can Transform Your Tour Business
When guests go home after a tour or event, is that the end of your relationship with them? If so, it doesn’t have to be. Let’s face it, though: tour and activity companies are at a disadvantage when it comes to building ongoing relationships with customers. Hotels can request reviews or comments when guests check […]
Written By | Nissa Campbell