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Tourism Best Practices

How To Brand Your Business on a Budget: A 4-Step Guide


1. Use Personas

If you really want to understand how to sell to your target audience, you’ll want to determine their personas.

Customer personas are semi-fictional representations of your customers that give you an idea of their behaviors, what they like, and how you sell to them.

How To Save: Try HubSpot’s free Persona Creation Tool.

2. Maintain an Active Blog

Providing your customers with useful, high- quality content is one of the best ways to inexpensively increase leads, sales, conversions, customer engagement, and most importantly, develop a voice for your brand.

The biggest cost associated with blogging is time. It requires a lot of time and effort to come up with a consistent number of high-quality blog posts.

How To Save: Take advantage of Content Marketing Forum’s free Content Marketing Editorial Calendar so that you can easily keep track of your upcoming blog posts.

3. Stay Active on Social Media

Instagram, Twitter, and Facebook are great tools for a tour or activity business to communicate their brand’s experiences, personality, and voice.

Example: Visit Detroit runs a multitude of tour marketing campaigns on social media.

Their goal is to entice consumers and businesses to visit Detroit for business and leisure.

One of Visit Detroit’s campaigns reached over 260,000 Twitter accounts and made over 11,000 impressions on Facebook. The best part? They didn’t pay a cent for ad-driven boosts!

How To Save: There are thousands of free online guides that you can use to make the most out of your social media efforts.

4. Co-Brand

Take advantage of a larger brand’s reach, skills, and most importantly, their resources.

Find a brand that is missing an element that you can offer in exchange for their resources (i.e. you have built a strong network of followers who trust your brand that a larger brand would like to have access to).

How To Save: In exchange for your resources, ask to utilize their advertising channels for free.


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