You already know that social media marketing is important, but what does that mean for your tour and activities company? If you have limited time and money to spend building a social media presence, getting started can be intimidating. It’s tempting to throw all your content on one platform and hope for the best, but […]
Gift cards, certificates, and vouchers are great ways to drive new and recurring revenues for your business. Did you know, however, that there are very specific rules and regulations around the issuing and redemption of gift cards? Have you planned for and taken the appropriate accounting steps to manage your gift card revenues? Not to […]
Data breaches are a nightmare for any company, large or small. We hear about major data leaks regularly in the news, but those cases barely scratch the surface. The Identity Theft Resource Center (ITRC) tracked 1093 data breaches in the U.S. last year alone — a 40 percent increase over 2015’s near-record high. We take […]
Once you’ve planned a great Valentine’s Day experience, you’ll need to get the word out as quickly as possible. Think Locally: People are making Valentine’s Day plans right up until February 14th, so you don’t need to be prepared well in advance to take Valentine’s Day bookings. That said, people who are travelling long distances […]
February is here, and your customers’ fancy may be turning to thoughts of love. A romantic excursion could be just the thing, but is your company prepared to take advantage of these last-minute lovers? If you’re just starting to think about Valentine’s Day now, you aren’t too late. According to research by Bing, two-thirds of […]
We’ve saved 3 secret tips just for you to help your tour or activity business boost your conversions. 1.The Decoy Tip Human psychology, if used wisely, can help give your conversions a boost. The “Decoy Effect” is where you frame your prices in such a way that website visitors willingly choose a more expensive option. […]