Archive
Category: Tourism Trends
Archive
Category: Tourism Trends
Raise Your Tour Marketing to New Heights With Drone Footage
When investing in footage for tourism marketing, you want shots that wow. Today, some of the most beautiful footage in the world comes from drones. They can get places even helicopters can’t, bringing spectacular birds-eye views, impossible trips into caves and wilderness – even underwater exploration. Just look at this gorgeous footage of Papua New […]
Written By | Nissa Campbell
5 Common Scams to Watch Out For
Want to brush up on your scam awareness? Here are some common scams that affect tour providers around the world. 1. ‘Friendly’ Fraud There’s nothing friendly about “friendly fraud.” Customers have gotten savvier to what their credit card providers will let them get away with in recent years, and they’re taking advantage at record rates. […]
Written By | Nissa Campbell
Five Small Ways to Combat Overtourism
Overtourism is a growing problem in many destinations, with locals and tourists going to war for the rights to space and resources. While it’s a systemic problem that will require systemic change before it begins to improve, there are ways to limit its impact on your own community and tour company. Establish yourself in the local […]
Written By | Nissa Campbell
Overtourism: What You Need To Know
Having too many tourists seems like a good problem to have. But ask people in Venice, Santorini, Dubrovnik, and an increasing collection of cities and sites around the globe, and you’ll hear a very different take. “Around 2,000 people leave each year,” Venetian Carlo Beltrame told The Guardian this summer. “If we go on this […]
Written By | Nissa Campbell
How Augmented Reality Is Taking Over Travel
After almost 30 years of commercial availability, virtual reality is having its moment in the sun. Consumer-level VR devices have marketers and tour industry insiders racing to get the most out of this exciting, immersive tech. But while VR developers explore the possibilities of immersing customers in foreign locales from the comfort of their homes, […]
Written By | Nissa Campbell
Luxury Travel: 6 Key Trends That Are Dominating the Market
Catering to luxury travelers requires a keen awareness of their wants and needs – and increasingly, what they want is authenticity, unique experiences, and adventure. If that sounds a lot like what Millennials want, there’s a reason for that: nearly a quarter of U.S. adults making over $500,000 annually are millennials, and more of them […]
Written By | Nissa Campbell
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