Archive

Category: Increase Online Bookings



Archive

Category: Increase Online Bookings

Your Marketing Mix: the 7 Ps of Travel and Tourism Marketing

As a busy tour operator, developing a marketing strategy for your tour or activity business can feel like a daunting task. You already have your hands full ensuring your business is running smoothly, you can’t afford to waste time or money on the wrong things. Fortunately, you don’t have to go in without a plan. […]
Written By | Edward Nieh

Advantages and Disadvantages of Online Travel Agencies (OTAs)

For business-savvy tour operators who recognize that organic search engine traffic alone may not generate enough revenue, OTAs are an important component of a successful distribution channel strategy. However, the advantages of OTAs need to be balanced with the disadvantages.
Written By | Rob Mathison

How To Promote Your Tour Business and Activity Packages on Social Media

Social media platforms have established themselves as a must-have marketing strategy tool for businesses everywhere. If you’re new to social media, however, the thought of navigating the online landscape can be intimidating. Finding time to promote your activity packages online while simultaneously running your tour business can be tricky, especially if you don’t know where […]
Written By | Edward Nieh

How To Write Tour Descriptions That Sell

Whether it brings you joy or you consider it to be the bane of your existence, writing is a practice that is often unavoidable. This holds true for any business in the tourism and travel industry. How well you write can be the difference between a new customer booking or a lost opportunity. Fortunately, copywriting […]
Written By | Edward Nieh

A Guide to Branding in the Travel and Tourism Industry

What is Branding? Branding is all about establishing your business’ image in front of your audience. In other words, what do your customers think and feel when they see or hear your brand name? With a proper branding strategy in place, you will be able to influence your audience’s perception of your brand in the […]
Written By | Edward Nieh

Take secure payments in any situation with Rezgo

We know that one of the joys of running a tour and activities business is the freedom it can offer. Your business doesn’t happen at a desk, so you shouldn’t have to be tied to one all day either. But there is one tricky issue our clients bring to us: How do you take secure […]
Written By | Nissa Campbell

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More Resources

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Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia

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Low Season Strategies to Prime Your Tour and Activity Company for Success

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