One of the most common questions I hear from tour operators is “I have created my site, now how do I market it?”. For many business owners, the expectation is that once a website is built, people will naturally come to the site and start booking. Unfortunately, if your site is not well optimized and […]
So you’ve done everything right. You have a website, an email address with your domain (not just a gmail account), an online booking engine (for example Rezgo), and you’re starting to see some traction. But your site just doesn’t seem to be converting customers the way that you had hoped. Well, it could be that […]
Making a healthy profit from your tour and activity business gives you the freedom to grow your business at your own pace and to make decisions and even mistakes from time to time without having to worry too much about the bottom line.
As a small tour operator or activity provider you have your work cut out for you. Like many small business owners you probably wear many hats and have to handle a lot of the marketing yourself. Here are five simple things that you can do to improve SEO for tour operators and activity providers like […]
One of the biggest challenges for small tourism operators is ensuring that they get paid in a timely manner. For many operators, cash at the door is a common payment method. But there are obvious downsides to being dependent on a cash only business. With the growing popularity of online bookings, taking payment in advance […]
Your online booking engine has to be secure. If you are currently requesting credit card information on a page that is NOT secure, you are in violation of your merchant agreement and could face severe penalties if you do not secure it. Let’s take a look at some simple precautions you can take to ensure your […]