Archive

Category: Articles



Archive

Category: Articles

Research Showed Tourism Businesses Lack Technology – But Not Any More

Throughout the last decade, research studies have shown that tourism businesses lack technology and that this has been hindering success both online and through distribution.  Key advancements in tourism ecommerce software technology have changed all that and now enable tour providers to manage their businesses more efficiently so they can take advantage of both online sales as well […]
Written By | Rezgo

How Online Activity Marketplaces Work

I often get asked how online activity marketplaces actually work, how providers get paid, and what the sales process is like.  To make things a little simpler for tour and activity operators who are interested in reselling their tours through online marketplaces like Viator, GetYourGuide, Orbitz, Expedia, and the others, I thought I would create […]
Written By | Rezgo

Improve Your Descriptions & Increase Online Sales Conversion

In the most recent PhoCusWright tour and activity study, which Rezgo sponsored, it was discovered that one of the most important and influential elements in deciding whether to book a tour or activity online is the quality of the description. The When They Get There (and Why They Go) European study interviewed 5,000 active travellers […]
Written By | Rezgo

Research Proves Your Website is Your Best Online Sales Channel

In 2011 PhoCusWright published ground breaking research about the tours and activities segment, primarily focused on the U.S. market.  In 2013, PhoCusWright published a follow up report focusing on the European market.  Rezgo is proud to have been the only tour operator software company to sponsor both reports.  As a technology company, we know that […]
Written By | Rezgo

Search Engine Basics for Tour Operators

According to Google research 60% of leisure travellers are turning to the web to do their research for upcoming trips.  This includes destination information and things to do in destinations.  Although travellers tend to look for things to do in destination much closer to the actual travel date, their are continuing their research using Google […]
Written By | Rezgo

How to Structure Your Tour or Activity to Increase Online Bookings

Make sure that your potential customers understand exactly what you offer and can get all the information they need from your website by writing the perfect tour and activity descriptions.
Written By | Rezgo

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