Archive
Category: Articles
Archive
Category: Articles
Can Outdoor Advertising Bring In Local Bookings?
Out-of-home (OOH) advertisements can seem a bit old fashioned. You might wonder why anyone would pay for a billboard that will be seen by daily commuters when you can reach the entire Internet with your web ads. But billboards and bus shelters still have their place in local advertising. In some cases, they might even […]
Written By | Nissa Campbell
2019 Traveler Trends from Around the World
It doesn’t matter where you’re from—people everywhere love to travel. Every destination can be wonderfully exotic or dreadfully familiar depending on your perspective, and we bring those perspectives with us when we go. But while our differences are what make the world such a fascinating place, they also pose a challenge when it comes to […]
Written By | Nissa Campbell
Going Local: 5 Proven Ways to Increase Local Bookings
When online bookings are a big part of your business, it’s easy to get caught up in the idea that you need to reach far and wide to find success. But it’s always worth developing local sources of business, whether your core customer base is international travelers or regulars from your neighborhood. According to travel […]
Written By | Nissa Campbell
Three Pitfalls to Avoid When Working With Influencers
Working with influencers, especially those on Instagram and TikTok, can be an effective way to advertise your tours and activities-but it can also be risky. Here are three influencer pitfalls to watch out for when looking for an influencer to support your brand.
Written By | Nissa Campbell
How to Start Your Tour Influencer Search
“Influencer marketing” has been one of the biggest buzzwords in travel in recent years, but as buzzwords go, it’s easy to understand. People are more likely to trust recommendations from their friends than from pure advertising. Thanks to the magic of parasocial relationships, those friends just happen to be Instagram stars with thousands (or millions) […]
Written By | Nissa Campbell
How to Take Control of Your Guest Reviews (Updated for 2023)
Depending on your perspective, reviews may be a great way to spread the word about your tour and activity business, or they might be a necessary evil. Either way, they’re necessary. Let’s take a look at how you can take control of your guest reviews. According to Bright Local’s Local Consumer Review survey, 46% of […]
Written By | Nissa Campbell
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
