Archive
Author: Nissa Campbell
Archive
Author: Nissa Campbell
Raise Your Tour Marketing to New Heights With Drone Footage
When investing in footage for tourism marketing, you want shots that wow. Today, some of the most beautiful footage in the world comes from drones. They can get places even helicopters can’t, bringing spectacular birds-eye views, impossible trips into caves and wilderness – even underwater exploration. Just look at this gorgeous footage of Papua New […]
Written By | Nissa Campbell
How To Protect Your Tour Company from Chargebacks
Is your tour and activities company struggling with chargebacks? If so, you’re not alone. Everyone who does business online deals with chargebacks from time to time, and customers are becoming increasingly bold about seeking chargebacks for fraudulent reasons. When a customer goes to their bank or credit card provider for a chargeback rather than seeking […]
Written By | Nissa Campbell
5 Simple Ways to Build Trust Online
Online bookings are increasingly the main way customers connect with tour and activity providers, but booking online does require trust. Here’s how you can build trust into every part of your company’s online presence. 1. Request online reviews A whopping 84 percent of people trust online reviews as much as recommendations from their friends. The single […]
Written By | Nissa Campbell
Trust: The Most Important Resource a Tour Provider Can Cultivate
Booking can be a real exercise in trust for new customers. They’re handing over hard-earned money for a promise that you’ll give them a good experience — an experience that might not happen for months. From that perspective, it can seem like a lot to ask. With that in mind, trust is one of the […]
Written By | Nissa Campbell
How to Prevent a Social Media Crisis
Most days, social media is a great place to connect with customers past, present and future. When something goes wrong, though, your friendly community can quickly turn into a hotbed of accusations, rumor-mongering and harassment. But an issue flaring up on social media doesn’t have to become a crisis. With these common-sense steps, you can […]
Written By | Nissa Campbell
Lock Down the Perfect Cancellation Policy for Your Tour and Activities Business
Crafting a good cancellation policy can be a bit of a tightrope. Too strict, and you might scare customers off before they book. Too lax, and you leave your business open to disastrous last-second cancellations. A well-crafted policy makes customers feel welcome and safe while protecting your tour and activities business from frivolous cancellations. It […]
Written By | Nissa Campbell
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
