Archive
Author: Rezgo
Archive
Author: Rezgo
Simplifying Your Social Media Content Calendar
Being successful with your social media strategy means having a social media calendar that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday […]
Written By | Rezgo
When it comes to parties, it pays to go to the right ones
Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties. You only have so much time on your hands and social media has a very real time cost associated with it. Unless you have a team of social media people working for […]
Written By | Rezgo
Social Media Tools for Demonstrating your Expertise
There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement. Many of these tools you are probably already using without even thinking about it. Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on […]
Written By | Rezgo
Set your content free using a content strategy for your tourism business
There are a variety of tools available for you to use to execute your articulation objectives. Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would […]
Written By | Rezgo
Build brand awareness using social media for tour operators
The Articulation phase of the L.E.A.D. social media for tour operators strategy is also a transition phase. It is transitional because during this phase you will shift from being a content consumer and commenter into a content producer. The articulation phase is about generating content that fulfills the customers’ need for relevant information and details […]
Written By | Rezgo
Engaging with your audience – Keep it simple and relevant
The Engagement phase is the second phase of the four step L.E.A.D. social media strategy and is the first step in connecting and conversing with your potential customers, partners, and vendors. The Engagement phase is all about joining into an existing conversation rather than starting your own conversation. During this step you are beginning to […]
Written By | Rezgo
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
