Added brand awareness & supplier demand cause surge in tour operator software adoption.
For the first five months of 2011, Rezgo has tracked a record breaking number of new sign-ups for the cloud based software as a service tour and activity reservation platform. Compared to the same period in 2010, Rezgo saw an increase in sign-ups of over 160%.
“I’m obviously very excited about our results so far this year.” says Stephen Joyce, CEO “The increase is the result of many years of brand development and trust building with our members and strategic partners. The tour and activity segment has very specific needs and we’ve worked hard to address those needs. Though there are many generic booking tools entering the market now, our focus and passion has always been with the in-destination tour and activity providers. It is that deep understanding of the segment that differentiates us in the market.”
The dramatic increase in sign-ups is being attributed to a series of releases early in the year which included a new consumer facing booking engine for Rezgo members, an open source packaged booking engine, a WordPress plug-in which allows Rezgo members to integrate the Rezgo booking engine directly with their WordPress powered website, and the Rezgo Facebook App which allows members to display their tours and activities directly on their Facebook page.
Mr. Joyce adds “We put a lot of work into the first quarter of 2011 to improve the customer booking experience and make it easier for our members to integrate the Rezgo booking engine. Since our revenue model is transaction based, our goals and priorities are directly in line with our members. Even though we’re really excited about the increase in the number of companies signing up with Rezgo, our primary goal is to make sure they are successful using the system. If they succeed, then we succeed.”
Rezgo expects to see the sign-up trend to continue as more and more tour and activity providers make the move to online booking. Companies interested in finding out more about Rezgo are invited to visit the Rezgo website at www.rezgo.com and to sign-up at no cost.
Stephen Joyce, CEO