Archive
Tag: sales
Archive
Tag: sales
How To Protect Your Tour Company from Chargebacks
Is your tour and activities company struggling with chargebacks? If so, you’re not alone. Everyone who does business online deals with chargebacks from time to time, and customers are becoming increasingly bold about seeking chargebacks for fraudulent reasons. When a customer goes to their bank or credit card provider for a chargeback rather than seeking […]
Written By | Nissa Campbell
Cryptocurrencies, Blockchains and Travel (Oh My!)
For decades, businesses have relied on a few global standards for payments: credit cards, cash, checks and, occasionally, bank transfers of various types. That’s what we had in the analog age, and that’s what we’ve used in the digital age. Until recently. Over the past few years, cryptocurrencies like Bitcoin have emerged as new contenders […]
Written By | Nissa Campbell
Why The Mental Health Benefits of Travel Are Worth Marketing
After a historic low in 2014, Americans are starting to take vacations again. In a time of increasing global uncertainty, that’s a trend we want to encourage. If the prospect of amazing tours and activities in a wide, fascinating world isn’t enough to nudge those vacationers to explore, it might be time to remind everyone […]
Written By | Nissa Campbell
Why VICs, Activity Desks and Other Local Distributors Deserve Your Tour Company’s Attention
When you transition to online bookings, the offline world of tour distribution starts to look a little dull in comparison. After all, you have a website, you’ve optimized your tours for search, you’re active on social media, and most travelers are booking online. So why bother with local distribution centers at all? But when you […]
Written By | Nissa Campbell
The Do’s and Don’ts of Data-Driven Email Marketing
In email marketing, segmentation is key. Segmentation is the art of dividing your contact lists into groups, and the only limits are your imagination — and the data you have available. Every piece of customer data you gather can be used to create stronger email campaigns if you find the right angle. A customer’s location, […]
Written By | Nissa Campbell
Build Better Email Campaigns by Leveraging Guest Data
When you plan to build better email campaigns, do you plan for segments based on guest data? If not, you’re missing a great opportunity. Segmented campaigns are opened almost 15 percent more than non-segmented campaigns, and garner over double the clicks. Using what you know about your customers can make a big difference. Data overload […]
Written By | Nissa Campbell
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
