While tour and activity businesses operate in the offline world, many of us spend a lot of time in the online world. One place in particular? Our inboxes. And, despite the growing influence of social media, email marketing still remains an effective tool to nurture potential customers and keep in touch with old ones. Tour […]
Booking confirmation emails and their content are a critical part of the customer journey. They are among the most essential methods for building brand awareness, trust and engagement. When properly executed, these emails can inspire, comfort and excite your guests. Have fun with your notifications--and don’t forget to add your own flare.
Tired of dealing with no-shows? Rezgo makes it easy to take one of the biggest steps in keeping your customers’ attention: sending reminder emails before their booked tour or activity. If you’re going to schedule automated notification emails and SMSes in the hours, days and weeks leading up to an event, one big question remains: […]
In email marketing, segmentation is key. Segmentation is the art of dividing your contact lists into groups, and the only limits are your imagination — and the data you have available. Every piece of customer data you gather can be used to create stronger email campaigns if you find the right angle. A customer’s location, […]
When you plan to build better email campaigns, do you plan for segments based on guest data? If not, you’re missing a great opportunity. Segmented campaigns are opened almost 15 percent more than non-segmented campaigns, and garner over double the clicks. Using what you know about your customers can make a big difference. Data overload […]
