February is here, and your customers’ fancy may be turning to thoughts of love. A romantic excursion could be just the thing, but is your company prepared to take advantage of these last-minute lovers? If you’re just starting to think about Valentine’s Day now, you aren’t too late. According to research by Bing, two-thirds of […]
Sure, everyone is using social media – But how can you use it to market your tour or activity business? We’ve provided a step-by-step guide on how to use social media to market your business along with 5 relevant case studies to prove that it works. Who Uses Social Media? According to the AARP 2017 […]
Growing your tour or activity business takes time and effort. I’ve outlined a total of ten marketing tips that you can use to help your business succeed in the busy and competitive marketplace of in-destination activities. The first four tips are general marketing tips and the last four are online marketing tips. 4 Marketing Tips […]
The underlying goal of any social media strategy is to build corporate social media habits for your organization. In the same way that you and your staff interact with people in the “real world” you should be interacting with them in a similar manner in the social web. The philosophies and techniques that you use […]
The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how […]
Your success metrics will be different for each step in your L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listening Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What […]